La compra de opiniones

KOL es un acrónimo que significa Key Opinion Leader. O sea lider de opinión clave, y se refiere a personas de prestigio, profesional, académico, etc, que son cooptadas por la industria farmacéutica para que opinen públicamente a favor de sus productos, líneas de investigación, etc. Según explican en esta página web “KOL is shorthand for Key Opinion Leader, a term used to define the expert physicians, health care providers, and educators who lead the medical community in advancing better public health through research, publishing, and clinical practice.”

Thought Leader Select is a specialty firm dedicated to facilitating better collaborations among companies in the biopharmaceutical and healthcare industries and the medical community, all of whom work diligently to promote better public health.

Promover las ventas de la industria farmacéutica es promover la mejor salud pública?

vía KOL Services | Thought Leader Select.

Según ellos:

Our assessments of the medical community have featured the following groups of health care professionals (HCPs):

  • Physicians
  • Nurses
  • Nurse Practitioners
  • Physician Assistants
  • Medical Educators
  • Dentists
  • Veterinarians

Thought Leader Select offers the following services to its clients, who number over two dozen of the world’s largest biopharmaceutical and health care companies:

Es una ejemplo muy ilustrativo del grado de entretejido entre la industria farmacéutica y los profesionales del sector salud. Por cierto, esto se hace a plena luz del día, y se considera legal…

Pero cuando algunos legisladores se alarman, y quieren limitarlo legalmente a través de medidas que arrojen más luz (Sunshine Act) sobre estas relaciones, aparecen reacciones de molestia entre esta pobre gente.

The Sunshine Act: Who Pays for It Anyway?

Se preguntan, preocupadísimos por la salud pública: “All of this capturing and reporting millions and millions of transactions between manufacturers and physicians at the expense of spending healthcare dollars on delivering better health to the nation smacks of squandering limited resources at a time when the economy is squeezing access to healthcare for most people.”

¡Hay que cuidar el healthcare dollar cuando no va a parar a sus bolsillos!

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