Otra de Elsevier…

Parece que la gente de Elsevier (supuesta editorial de “primer nivel”, editora del Lancet) no se plantea muchos problemas éticos. Al escándalo de hace poco con la pseudo revista publicada por encargo pago de la industria famacéutica, ahora se agrega esto de pagar por comentarios favorables a sus libros… Pero parece que fué “un error”, así que podemos quedarnos tranquilos, son buena gente.

BMJ, Published 14 July 2009, doi:10.1136/bmj.b2841

News
Elsevier says offering $25 gift cards for positive reviews was mistake
Helen Mooney
1 London

The publishing company Elsevier has confirmed that it was a mistake to offer $25 (£15; Euro 18) Amazon gift cards to academics contributing to the
academic textbook Clinical Psychology to encourage them to post favourable
“five star reviews.”

An email was sent by the company’s marketing division to contributors,
offering to pay them for positive online reviews of the book last month.

The email congratulated those who had contributed to the book and continued,”Now that the book is published, we need your help to get some 5 star reviews posted to both Amazon and Barnes & Noble to help support and promote it. As you know, these online reviews are extremely persuasive when
customers are considering a purchase. For your time, we would like to
compensate you with a copy of the book under review as well as a $25 Amazon
gift card.

“If you have colleagues or students who would be willing to post positive
reviews, please feel free to forward this e-mail to them to participate. We
share the common goal of wanting Clinical Psychology to sell and succeed.
The tactics defined above have proven to dramatically increase exposure and
boost sales. I hope we can work together to make a strong and profitable
impact through our online bookselling channels.”

A spokesman for Elsevier said that the email did not reflect company policy
and said that it had been the “mistake” of an Elsevier employee.

In a statement he said, “Encouraging interested parties to post book reviews isn’t outside the norm in scholarly publishing; nor is it wrong to offer to nominally compensate people for their time, some of these books are quite large.

“But in all instances the request should be unbiased, with no incentives for a positive review, and that’s where this particular email went too far.”

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